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What is the key to building a successful loyalty program? How can companies leverage social networks to increase customer retention?
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We at Quantum Holdings have successfully married Social Media with Credit Card Processing for Merchants. www.tribulonline.com is our processing arm and we are using Social Media as a tool not only to attract new customers but also retain them.
Companies aren’t trusted, brands aren’t trusted, and nor are our executives. People trust each other, and now they have the social media tools to communicate with each other using social technologies and mobile with or without brands involved. Trust has shifted to the participants and this we are leveraging to increase customer retention.
Please free to contact me at sunny@accessquantum.com if you want to know more specifics
Posted by Sunny Dronawat, 12/07/2011 1:22pm (10 months ago)
There are many factors to initiate a successfull programme. Key is true added value for the participating customers, interactivity and not a yearly statement with points, it should be very easy to redeem the accumulated points. Social media could help greatly to have a excellent understanding and reachability to the customer. The best databasemanagement facility and interactive podium you can find. The new channels for interactivity are mobile phones. The NFC infrastructures that are beeing established will make loyalty participation easy and secure, secure applications will replace the card.
Posted by Ward Hagenaar, 08/06/2011 10:15am (11 months ago)
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