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The Question
What application represents the greatest opportunity to use transaction data for marketing purposes in payments processing? Why?
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Comments
Database Marketing can and should be used to segment customers based upon their buying activities so that distinct campaigns to each segment can bring customers back much more effectively. That does mean identifying as many consumers as possible through loyalty Programs/CRM.
Posted by Jeffrey Katz, 11/01/2011 9:13am (1 year ago)
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