Minneapolis-based retailer Target has launched its first subscription-based commerce platform called “Target Subscriptions,” TechCrunch noted on September 25.
Target Subscriptions is initially focused “on new parents, with various products related to baby-care, including diapers, wipes, training pants and other essentials,” and has about 150 items that can be ordered on a subscription basis.
According to TechCrunch, Target Subscription is “clearly Target’s answer to Amazon.com’s own ‘Subscribe and Save” program.
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