Twitter shut down payments company Ribbon’s in-stream commerce option just 90 minutes after its launch on Wednesday, according to VentureBeat.
The new Ribbon function took advantage of new Twitter Card functionality, allowing users to make payments without being redirected to a separate checkout page. Twitter disabled this function shortly after its launch “with no heads up,” according to Ribbon CEO Hany Rashwan.
“Before we released this, we made sure to validate our Twitter Card implementation (screenshot below), and all lights were green. We’ve had discussions with Twitter in the past, and are eager to find a way to work together. This is clearly something that’s good for not only Twitter, but also for Twitter users all over the world,” Rashwan said on Ribbon’s blog.
“We look forward to seeing what happens in the future regarding this.”
PYMNTs.com reached out to Rashwan, who said his company is still in the process of reaching out to Twitter.
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More