Boston Celtics: Turning 5.6 million Facebook Fans into Paying Ticket Holders
Basketball fans had even more reason to rejoice this past holiday weekend as the NBA returned to action on Christmas Day. The Boston Celtics’ Interactive Media Director, Peter Stringer, is this week’s PYMNTS.com Innovator. He spoke to our conference partners at Social Commerce Strategies 2012 about the Celtics' 3-Point Play Facebook application and how that has helped him and his team turn fans into more than just social loyalists.
For more information on the conference program, download the agenda here.
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