Office Depot is leveraging its mobile app to provide consumers with targeted coupons when they enter a store, Mobile Commerce Daily reported on November 19.
The company’s app detects when a mobile device owner enters a geo-fenced store and transmits mobile coupons upon entry. The goal is to deliver a more consumer-tailored, savings-oriented shopping experience.
“The more you visit, the more you save,” Luke Justin, Office Depot’s senior director of future store/omnichannel customer experience, told Mobile Commerce Daily in an interview.
To learn more about Office Depot’s mobile efforts, read the full story here.
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