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Commentary » Commerce Fault Line
Ever since its Initial Public Offering prospectus Visa Inc. (NYSE:V) has made no mystery of the importance it thought mobile payments would have in its future. Yet, judging from its press releases over the last 18 months, the company was struggling to define and implement a vision of why and how. Interestingly, the only significant allocation of resource to mobile payments came from Visa Europe, which announced earlier this month its intention to invest 200 million Euros.
What a difference a couple of years make! During CES in 2008, visitors were treated to a variety of demonstrations at the "NFC Zone" where they could experience the power of simplicity NFC style. Yet, at last's month edition of the consumer technology pilgrimage, NFC seemed to stand for "Not Found at this Conference." What happened? Is it just the financial crisis, something more profound or the natural growing pains associated with a disruptive technology?
The 4th quarter of 2009 is definitely starting to feel like the dawn of a new age for e-commerce, with many attempts to integrate commerce with social computing and mobile use cases. Many companies are vying for a spot as the primary gateway to payments, thus fueling a new round of innovation.
Once again the silicon valley is abuzz with talk about the new project from one of its heroes, but will Square, meet expectations?
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