When the BlackBerry was first introduced as a mobile device in 2002, it was immediately made to be the unofficial requirement for everyone within the business industry. By 2007, the average stock price for the company was around $150. By 2008, iPhone and Android were in the market, and stocks started to plummet. What happened to a company that once seemed unstoppable? The PYMNTS timeline hopes to answer that question.
When the BlackBerry was first introduced as a mobile device in 2002, it was immediately made to be the unofficial requirement for everyone within the business industry. By 2007, the average stock price for the company was around $150.
Also within that year, the iPhone and Android were gaining interest and immediately changed the way cell phones were viewed.
In 2008, stocks started to plummet as more innovative phones were introduced to the market.
Although, BlackBerry made several attempts to return to the top, the company has yet been able to accomplish that goal. It has gotten to the point where CEO John Chen is now considering discontinuing the mobile device so the company can become more profitable.
The following timeline will show some of the defining moments that contributed to the rise and fall of BlackBerry.
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