Insite has expanded its B2B services in recent months, often through partnerships to aid buyers and suppliers enter the digital age of B2B operations. On Tuesday (March 24), Insite announced its newest partnership to broaden even further its B2B eCommerce services.
The firm’s B2B commerce unit, InsiteCommerce, is teaming up with computer technology conglomerate Dell in an effort to introduce the power of data analytics to B2B eCommerce.
“This Insite and Dell collaboration enables organizations to easily expand their customer experience initiatives to incorporate next-generation digital commerce,” said Insite Software CEO Tony Abena. “We look forward to helping Dell’s customers succeed by providing B2B and B2C digital commerce solutions that can be deployed quickly and seamlessly.”
Their collaboration includes a new venture to develop B2B eCommerce solutions for Dell business customers, the companies said. It’s a partnership that aims for long-term functionality – other eCommerce solutions providers, the firms said, focus on custom applications to aid businesses’ digital migration, but those solutions are not viable or scalable for future growth.
Just one month ago, Insite revealed a separate joint venture with Agency Oasis, a firm that specializes in web design and digital strategy. Together, Insite and Agency Oasis announced plans to offer InsiteCommerce business customers new tools to develop high-quality eCommerce offerings.
Only a few weeks later, Insite also announced another partnership with EU Internet service provider Evident to bring B2B eCommerce platform development tools to businesses in the Netherlands.
Insite’s recent slew of B2B eCommerce partnerships could reflect the emerging consensus among the B2B industry that online procurement could soon become commonplace. The launch of new digital marketplaces for B2B firms has stemmed from major corporations and small businesses alike, and has aided the growing industry of B2B Software-as-a-Service to facilitate this digital shift.
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