QuickBooks Enhanced Amid Intuit Sell-off

Intuit is going through a major facelift. Reports emerged last week that the enterprise software firm is parting ways with its flagship product, Quicken, along with QuickBase and Demandforce, following sluggish financial figures.

According to Intuit, the sell-offs are part of an overall plan to refocus on enterprise financial and tax services. So while the Intuit suite may get a bit smaller, the company is hoping to make its enterprise services far more robust.

Part of that strategy was realized on Thursday (Aug. 27) when reports said Intuit is boosting its QuickBooks enterprise accounting software through the rollout of a new online app to coincide with the platform.

Intuit described the new tool for QuickBooks Online as one that “brings the power of the cloud to the desktop for Windows users,” according to reports in Entrepreneur. Business users can now access the cloud-based accounting service straight from their desktop anywhere with an Internet connection.

In addition to the traditional expense management and spend tracking tools, QuickBooks Online’s new app also provides Windows-compatible features like keyboard shortcuts and support for Windows toolbars and menus, reports said.

In an interview with the publication, Intuit senior product manager Richard Clark said that the new service aims to reduce friction for companies implementing the QuickBooks solution. “The new QuickBooks app for Windows was designed to seamlessly integrate with the native PC interface, and provides all the QuickBooks Online functionality customers expect,” he said.

The company did not indicate whether it would eventually rollout an Apple iOS-compatible version of the app.

Last May, Intuit launched a collaboration with PayPal that automates payment information made through the platform straight into QuickBooks Online. According to PayPal, about a quarter of QuickBooks users report PayPal in their accounts.

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