Staples Gives B2B Customers A New Online Experience

Staples has been boosting its B2B services as of late, and the most recent effort in this arena includes a facelift for the company’s online business clients.

In an announcement Thursday (July 16), Staples announced a website overhaul for both its Staples.com and StaplesAdvantage.com websites. The redesigns, Staples said, make it “easier for businesses of all sizes to find the products and services they need to make more happen.”

The upgrades include faster response times and a new user interface to ease site navigation. The features also offer increased personalization for business customers. For Staples Advantage in particular, the company said that product browsing and checkout processes have also been revamped.

“The new Staples.com will now change the way you browse,” said Staples Executive Vice President of Global eCommerce Faisal Masud. “Pages have been decluttered of elements that were distracting to the users before. You’ll now see a focus on the features and information that customers care about the most, like reviews, product images and delivery estimates.”

Staples Advantage, the company’s B2B site, also now offers crucial services for business customers, including recent order and order status data, as well as predictive services for when businesses may need to reorder products. This time-to-reorder tool, the company noted, is based on how frequently a business orders a certain product.

Also for business customers, a new digital platform allows procurement officials to view the approval status of their order.

“The refreshed look and feel of StaplesAdvantage.com, from the home page to order confirmation, will make it even easier for our business customers to shop,” Masud said. “Users will immediately notice an overall improved functionality on the site in their digital shopping experience, allowing them to quickly and efficiently get the products they need to succeed.”

According to Staples, the new sites are also more responsive to different platforms, including mobile phones and tablets.

The site overhauls follow rising demand for B2B online shoppers to access the same digital experiences met by individual consumers. Staples has been boosting its B2B efforts as of late, especially with its entry into the small business lending landscape, as well as a print-to-store service for businesses through its Staples Advantage site.

For more on Staples’ mobile strategy, join Faisal Masud, Chief Digital Officer at Staples as he joins leading retailers as part of the “Meet The Digital Retailer” panel at Retail Reinvention, two days of unparalleled dialog, research, and networking August 4^th and 5^th in Chicago.

For more information, click here.

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