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Jan 4, 2010, 5:00pm

Five Burning Quesions on Loyalty: Loylogic's Steve Landuyt

Steve Landuyt is the Executive Vice President for Loylogic, Inc, a Swiss company which specializes in global loyalty and reward solutions for the payment industry, airlines, hotels and gaming providers. He leads U.S. sales and business development as well as partnership initiatives to expand market share within key industry verticals and augment the global footprint for Loylogic.

For our upcoming Briefing Room on loyalty, we asked Steve to answer five burning questions on loyalty and the role it plays in making Loylogic what's next in payments. Listen to the interview here:


Prior to joining Loylogic, Steve was SVP of Sales for Citigroup and had responsibility for securing strategic partnerships within the private label and co-branded credit card division. He successfully established marketing relationships with national on-line retailers as well as played a key role in the negotiation to add the Amazon merchandise collection to Citi’s Thank You Rewards program.

Before Citigroup, Steve was Vice President of Enterprise Sales within the Global Corporate Services division at American Express. He had sales leadership and P&L responsibility for the U.S. Commercial Card Sales team in the East and Southeast regions with focus on corporations with annual revenues exceeding $2 billion.

In 2003/2004, Steve was selected for a global rotation assignment in London to help design the Corporate Purchasing Solution sales strategy for the top customer segment in Europe. During his 18-year career at American Express, Steve has held roles with increasing responsibilities in product development, national account management and new business development. He is a five time winner of the prestigious American Express President’s Club and a three time recipient of the national Leadership Award. Steve has been a featured speaker for The Conference Board, The Institute of Supply Management and The New York Cash Exchange.

Prior to joining American Express, Steve held assignments based in Rome, Italy with the boutique travel firm of Barberini, inc. as well as with Chrysler Motors’ International Marketing Department, based in Detroit, Michigan.

Steve holds an MBA from Thunderbird, The American Graduate School of International Management, a Bachelor of Arts from Michigan State University, a certificate of Spanish Studies from the Universidad de Salamanca in Spain and is conversant in five languages.

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  • Interesting. Tx for sharing

    Posted by Alessandro Gianfortuna, 06/09/2010 6:44am (2 years ago)

  • Would like to learn more about your iPhone application for redemption. This mobile app should help increase the earn and burn and tie consumers to the program in a more real time basis.

    Thanks for sharing the update on Loylogic. I heard your president speak ath the 360 Loyalty Conference last year - very impressed by the global expansion.

    Posted by Barbara Hvasta, 10/01/2010 3:20pm (2 years ago)

  • Would like to learn more about your iPhone application for redemption. This mobile app should help increase the earn and burn and tie consumers to the program in a more real time basis.

    Thanks for sharing the update on Loylogic. I heard your president speak ath the 360 Loyalty Conference last year - very impressed by the global expansion.

    Posted by Barbara Hvasta, 10/01/2010 3:20pm (2 years ago)

  • Would like to learn more about your iPhone application for redemption. This mobile app should help increase the earn and burn and tie consumers to the program in a more real time basis.

    Thanks for sharing the update on Loylogic. I heard your president speak ath the 360 Loyalty Conference last year - very impressed by the global expansion.

    Posted by Barbara Hvasta, 10/01/2010 3:20pm (2 years ago)

  • We have developed a software platform that allows you to distribute digital versions of plastic loyalty cards and using that digital card to access loyalty points as well as transact with POS applications. These cards are stored in a mobile wallet on smartphones. This same platform allows you to send offers and rewards conveniently to the consumer on their smartphone's mobile wallet.
    If you are interested to learn more contact me at 1-888-956-5557 x257 or 1-416-479-0711 x257

    Posted by David Thomas, 05/01/2010 9:30am (2 years ago)

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