Aug 30, 2010, 10:01am

Research and Markets (http://www.researchandmarkets.com/research/6bddbd/banks_and_credit_u) has announced the addition of the "Banks and Credit Unions" report to their offering.

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the "heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.

Executive Summary

Brief Excerpt from Industry Overview Chapter:

The US banking industry includes about 6,800 commercial banks, 1,200 savings banks, and 8,000 credit unions with combined annual revenue of about $700 billion. Major companies include Bank of America, Citibank, JPMorgan Chase, Wells Fargo, and Navy Federal Credit Union. The industry is concentrated: the 50 largest firms generate 70 percent of revenue. Commercial banks account for about 80 percent of industry revenue; savings banks, 15 percent; and credit unions, 5 percent.

COMPETITIVE LANDSCAPE

Demand for banking services is closely tied to economic activity and the level of interest rates. The profitability of individual banks depends on marketing skills, efficient operations, and good risk management. Large economies of scale exist in some segments of the industry, which has encouraged industry consolidation. Smaller banks can compete successfully in segments where customer service or knowledge of the local market is more important.

Many banks and thrifts aggressively offered adjustable rate and subprime mortgages during the housing boom of the early 2000s only to find themselves saddled with loan defaults and extensive losses when the housing bubble burst. Deep exposure to subprime mortgages and mortgage-backed securities caused bank failures, government takeovers, and involuntary mergers. Although the financial climate has improved, slow demand for loans and increased government regulation may result in a long recovery period for the banking industry

Key Topics Covered:

• Industry Overview
• Quarterly Industry Update
• Business Challenges
• Trends and Opportunities
• Call Preparation Questions
• Financial Information
• Industry Forecast
• Website and Media Links
• Glossary of Acronyms

For more information visit http://www.researchandmarkets.com/research/6bddbd/banks_and_credit_u

Source: First Research