Aug 30, 2010, 4:09pm

Research and Markets (http://www.researchandmarkets.com/research/f4f082/payment_cards_in_m) has announced the addition of the "Payment Cards in Mexico" report to their offering.

Payment Cards in Mexico is an invaluable guide to one of Latin America's largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.

Scope

• Data and analysis provided on debit cards, credit cards and charge cards.
• Historic market data and competitor market shares are presented for 2004-2009, with market forecasts presented to 2014.
• In addition the report contains proprietary FSCI survey findings including consumer attitudes to payment cards.
• Concludes with a detailed analysis of developments in the areas of contactless, mobile payments, online and prepaid cards.

Highlights of this title

Mexico is the third most populated country in the Americas but the penetration of cards stands at 0.7 cards per person which is among the lowest in the region. Mexico's banks and retailers have launched aggressive campaigns aimed at increasing the take up and usage of credit cards but have since tightened their criteria due to rising defaults.

A large number of Mexicans work abroad, most notably in the US. As the state of the US economy worsened, the percentage of Mexicans living in the US who regularly send remittances home fell but it does not mean that opportunities have dried up and there are prospects for players with the right strategy.

There are many examples of general purpose prepaid cards in addition to innovative prepaid programs linked to loyalty schemes and being incorporated with the use of mobile phone for remittance payments. Several other m-payment initiatives are underway to provide P2P services but NFC and contactless technology are yet make an impact on Mexico.

Key reasons to purchase this title

• Learn how the Mexican general purpose payment card market has developed over the last five years.
• Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
• Use The five year forecasts for the market to plan your future strategy.

Key Topics Covered:

• Executive Summary
• Sizing and forecasting the payment card market in Mexico
• Split by ATM and POS transactions for pay-later cards
• Key competitors in the market
• Banamex
• HSBC Mexico
• Santander Mexico
• BBVA Bancomer
• Banorte
• Competitive landscape
• BBVA Bancomer launches money transfer service
• Nexxo Financial offers remittance by ATM from the US
• Wells Fargo launches ExpressSend service in the US
• Citibank offers remittance service with no transfer fees
• Chase offers free money transfer service to Mexico
• Western Union expands its footprint in Mexico
• Significant new entrants or exits
• 2010: Santander buys 24% stake in Santander Mexico
• 2010: Brazil's Bradesco to buy IBI Mexico private label and consumer finance arm
• 2009: TSYS signs agreement to process Unicard Mexico cards for Unibanco
• Wal-Mart is a recent entrants which has a clear strategy for targeting low-income customers
• Online payments with Visa cards represented a US$10 billion market in Latin America in 2009
• Contactless payments represent a $17.5 billion opportunity in Mexico
• Mexico is the third largest market in terms of potential opportunity in the Americas, being worth $20.8 billion
• Integration of contactless commenced in 2006 driven by MasterCard initiatives, but take-up has been slow
• Rv has a partnership with Omnilife and offers a prepaid card linked to a mobile phone
• NFC trials and other implementations of mobile payments are yet to have an impact of Mexico
• Methodology
• List of Tables
• List of Figures

For more information visit http://www.researchandmarkets.com/research/f4f082/payment_cards_in_m.

Source: Datamonitor