cMoney, Inc., a Houston-based company at the forefront of mobile phone-based payment and money transfer technologies for mobile phone users, retailers and financial institutions, has announced that two prominent businessmen, Dr. Larry B. Wilson and Melvin Tekell, have joined the company’s board of directors, bringing diverse viewpoints on strategic planning and business management to the company.

“I am thrilled to announce the first appointments to our board and I am confident their unique backgrounds along with their proven track records will contribute to the growth and development of the company,” said Jennifer Pharris, founder and CEO of cMoney, Inc.

Dr. Wilson joins the C$ cMoney board as an experienced business owner and real estate investor, and will contribute his extensive knowledge in complex contracting and cash flow management across diverse operations to the company. In addition to managing a 25-year practice specializing in surgical and implant dentistry, Dr. Wilson has invested in multiple real estate projects and has been active investing in other operating companies. His experience in real estate projects as well as negotiating acquisitions will be invaluable as C$ cMoney acquires payments-related companies for its vertical integration.

Tekell brings extensive business management experience to the board of directors of C$ cMoney, including expertise in financing, negotiating complex contracts and managing operations. Tekell was a board director and part-owner of Heart State Bank located in Heart, Texas, from 1965 until the bank was profitably sold in 1980. Tekell has a background managing agro-chemical facilities, grain storage facilities, farms and ranching operations throughout his career, where he developed cutting edge grain elevators and grain handling equipment.

C$ cMoney expects to continue to expand its board of directors over the next several months enhancing the board’s capacity to provide strategic counsel, identify future management talent and assist the executive team in achieving the company’s operational and financial objectives.

About cMoney, Inc.

cMoney, Inc., a Houston-based technology company that provides innovative mobile payment solutions for mobile phone users, retailers and financial institutions, has developed an innovative way to send money and pay for goods and services using a mobile phone and the text messaging system. Scheduled to debut in 2011, the pioneering technology will create a “virtual wallet” that will eliminate exposure to identity and credit card theft for users. It can be used anywhere that cash, checks or credit cards are accepted. For more information, visit www.cmoney.com.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: risks related to the integration of acquisitions and the ability to market successfully acquired technologies and products; the ability of Bonfire Productions, Inc. (“the Company”) to effectively compete; the timing and effectiveness of the planned launch of the new C$ cMoney product; the inability to adequately protect Company intellectual property and the potential for infringement or breach of license claims of or relating to third party intellectual property; risks related to data and information security vulnerabilities; ineffective management of, and control over, the Company's growth and international operations; adverse results in litigation; and changes in and a dependence on key personnel, as well as other factors contained in our most recent Annual Report on Form 10-K (copies of which may be accessed through the Securities and Exchange Commission's website at http://www.sec.gov), including those found therein under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations". In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.