In this exclusive NEXTcast interview, Liza Landsman, Managing Director, Internet and Mobile North America at Citi, sits down in the Briefing Room Hot Seat to answer five burning questions on the convergence of merchants, payments and channels in the rapidly evolving payments space.

Liza joined Citi in 2000 and has been actively involved in focusing Citi's efforts on payment solutions that streamline and enhance the experience for finding, buying, and paying for products on the Web, via mobile devices.

When asked how consumers will take to these changes, Liza draws an interesting analogy to the adoption of the ATM. She says that if asked whether consumers would use or trust a big metal machine that sits outside of bank lobbies and dispenses cash, the answer would have probably been a resounding no. She believes, therefore, that the unarticulated consumer's need for mobile and consumer adoption will be the catalyst for innovation and he – or in this case – she – who cracks the code first will win. (To read the transcript, click here).

Executive Bio: Liza Landsman joined Citigroup in 2000 and has had roles in e-citi's Strategic Alliance Group, Citi Business Credit Cards, Citi Analytics and Citi Cards leading Internet and Channel programs. Most recently, she assumed responsibility for all Internet & Mobile channel strategy and operations across Citi’s North American consumer businesses. Prior to Citigroup, Liza led corporate and business development teams in IBM's Consumer Division & Global Services Group, a dot com in the payment space, and enjoyed various roles across the Media and Publishing Industries.

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