Mar 5, 2010, 9:49am

PYMNTS.com featured two interviews this week with leaders in the NFC space. The first, with Mohammad Khan President and Founder of ViVOtech, in which Khan says that “the three most important [mobile] applications will be NFC mobile payments, mobile loyalty programs and merchant-driven mobile marketing and merchandizing.” Khan sees the future of payments shifting toward mobile as consumers grow increasingly attached to their devices. Jean-Louis Carrara of Gemalto describes NFC as the most significant breakthrough in the payments space since it will get users accustomed to the use of mobile wallets and accelerate the adoption of mobile financial services.

The full interviews can be found here:

http://www.pymnts.com/5-burning-questions-vivotech-s-mohammad-khan/

http://www.pymnts.com/5-burning-questions-gemalto-s-jean-louis-carrara/

PYMNTS.com promotes the companies, products and people that drive "what's next" in payments, worldwide. PYMNTS.com is a joint venture between Berkshire Hathaway's Business Wire and Market Platform Dynamics. In the two months since its launch, PYMNTS.com has assembled a very large and highly engaged community of relevant (and senior) industry executives and opinion makers across the payments ecosystem who regularly click on its newsletter, visit the site, and spend a lot of time there. PYMNTS.com has become the "hub" for payments innovation for those whose core business is payments and for those who view payments as central to their own commerce capabilities.

For information on PYMNTS.com contact info@PYMNTS.com. You can also follow PYMNTS.com on Twitter at http://twitter.com/PYMNTS and join the PYMNTS Linked In group.

About Market Platform Dynamics (MPD):

MPD is a management consulting firm that ignites catalyst businesses by leveraging new technologies, business models and pricing strategies. MPD has a wealth of experience within industries that are characterized by complex platform-centered ecosystems, including payments, mobile/telecoms, digital and advertising-supported media, and software-based businesses.

MPD works with both incumbents and new entrants, offering a unique lens into the dynamics that shape the competitive playing field. In addition to traditional consulting-based services, MPD’s Catalyst Ventures provides intellectual and human capital to new firms. MPD’s experts include economists, econometricians, product development specialists, and strategic marketers who apply cutting-edge business theory and statistical methods to the practical problems of building and growing a profitable catalyst business. MPD is headquartered in Cambridge, MA, and has offices in London and Hong Kong.

For more information visit www.marketplatforms.com.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.