Family-owned and Indiana-based Salin Bank is excited to announce the launch of their newly re-designed website, www.salin.com. This new website embraces the “sailing” theme that reinforces the family-owned bank’s name – pronounced “sail-in.”

Visitors to www.salin.com will find a refreshed homepage featuring financial products and services. The new branded background will help the community bank separate itself from large, out-of-state banks. The site’s configuration was changed from left-justified to centered allowing users to maximize wide-screen formats. New animated advertisements will help showcase new products and services—especially those with online applications and interactive forms.

A smaller login area gives the bank more landscape to enable the bank to market important new products and services. Search Engine Optimization was also used to help consumers find the Indiana-based financial institution’s website when using online search engines, such as Google, Yahoo and Bing.

A new “Government, Not for Profit & Healthcare” section was added under “Business Banking” to showcase Salin Bank’s strength in the not for profit arena. The Bank plans to continually invest in its website with new online applications and tools. Coming soon to the site, will be the addition of e-statements, which will reduce paper waste; mobile banking to give customers the ability to conduct their banking with a cell phone or mobile device; online account opening to allow customers to open an account and fund it without having to go to a branch; and enhanced bill pay services to provide customers with the most advanced flexibility in paying their monthly bills.

About Salin Bank & Trust Company

Salin Bank and Trust Company, a family-owned community bank, is one of the top ten state chartered banks in Indiana with assets of more than $750 million. Salin operates 23 banking centers in 10 Indiana counties serving Burlington, Columbus, Delphi, Edinburgh, Fishers, Flora, Fort Wayne, Galveston, Gas City, Kokomo, Lafayette, Logansport, Marion, Walton, West Lafayette, and Indianapolis.