MasterCard is hungry. The company’s goal is to scoop up payments market share, and executives revealed their strategy for continued growth on Sept. 23 at the 2010 MasterCard Worldwide Media and Analyst Symposium.

PYMNTS.com was invited to the event at MasterCard’s headquarters in Purchase, New York and spent the day live blogging during all the big presentations, including the “Innovations at MasterCard” panel and keynote speech by new MasterCard President and CEO, Ajay Banga. 

Here are some key themes from the day:    

• Globalization:"Fifty-five percent of revenue comes from out of the U.S. We are a global company whose largest market happens to be in the United States,” said Banga. By focusing in on new population segments, including the underbanked and the global middle class, MasterCard sees opportunities to expand their consumer network. 

• Personalization: MasterCard is looking to create a customized consumer experience that no other network can match. Users can design an online shopping experience to fit their specific needs with MasterCard Marketplace and create the tools they need to manage their budget with MasterCard inControl. “Cardholders only care about what’s important to them, not some cookie cutter feature. The level of control that inControl provides for them is deep,” said Michael Fiore, MasterCard's SVP & Group Head - Emerging Payments. 

• Innovation: P2P, mobile, e-commerce, chip and PIN, – These are among the areas MasterCard’s emerging payments team is focused. The company is pushing its touch-and-go PayPass card and mobile programs and plans to promote its chip and PIN solutions in light of Durbin. MasterCard’s API strategy is also in full swing, and a beta site is in the works that will soon allow developers to leverage the company’s network to create application. 

MasterCard acknowledged the challenges presented by the turbulent economic times, as well as the uncertainties in light of the recent financial reform legislation. Yet with strategies to bring in new cardholders, cater to the customized needs of existing clientele and drive technological development in payments, MasterCard believes it will be able to satisfy its appetite for the payments market share pie.  

PYMNTS.com Blogs from MasterCard Headquaters

1. Welcome to MasterCard Headquarters in Purchase, NY
2. Pointing to Personalization 8:30am
3. MasterCard CEO's Highlights Opportunities for Future Growth 9:00am
4. Audience Questions for Ajay Banga 10:00am
5. Underbanked and Unbanked 10:30am
6. The Rising of the Global Middle Class 11:00am
7. Why It Is Key to Look to Brazil 11:30am
8. Shift to Thrift 11:30am
9. Is Credit Doomed 11:30am
10. Helping Issuers Find Value in Prepaid 12:00pm
11. MasterCard on Durbin 12:30pm
12. Safe to Take off the MasterCard Debit Black Band 12:30pm
13. MasterCard's International Audience 1:30pm
14. Yes, It's For Real- Innovations in Payments 3:00pm
15. MasterCard Putting Consumers "inControl" 3:30pm
16. MasterCard Cultivates Card & Mobile Tap-and-Go Culture 4:00pm
17. What MasterCard's Symposium Revealed 4:30pm