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Research and Markets: The NFC Market 2012 Provides Essential Guidance to Executives Responsible For Planning, Implementing or Supplying NFC Services
Research and Markets (http://www.researchandmarkets.com/research/12a825/the_nfc_market_201) has announced the addition of the "The NFC Market 2012" report to their offering.
The latest thinking on the future of the near field communication market around the world
New research report sets out the current state of play in the international NFC market and identifies the barriers to success and opportunities for growth in the year ahead
Mobile network operators, phone and device manufacturers, payments networks and service providers around the world are committed to bringing NFC to market in 2012. But the road ahead is not clear and pitfalls lie in wait for the unwary.
The NFC Market 2012 is a new research report that analyses the current state of play in the international NFC market, identifies the key drivers of NFC adoption and sets out the opportunities for growth as well as the barriers to success that remain to be resolved.
It provides answers to key questions, including:
-- The state of play: The current status of the NFC market and the global trends in the market today.
-- Critical success factors: The factors that will affect the adoption of NFC and the strategies that are most likely to succeed.
-- The mobile wallet wars: The key players, the advantages and disadvantages of their strategies, the likely new entrants and the evolution of the market.
-- Adoption drivers: What merchants, banks, transportation operators, advertisers, marketers and other key potential service providers need to enable them to move ahead with NFC, and how well their requirements are currently being met.
-- Consumer attitudes to NFC: The issues that will affect consumer take-up of NFC services.
-- The future of the market: The barriers to adoption that need to be addressed and the opportunities for growth in 2012 and beyond.
The author of The NFC Market 2012 is Sarah Clark, editor of NFC World and author of NFC Business Models', NFC Technologies and Systems' and NFC: The Road to Commercial Deployment’. A technology analyst with more than twenty years experience and a track record of being the first to identify key developments in the market, Sarah has been investigating the NFC market since 2007 and is an acknowledged expert in the field.
For more information visit http://www.researchandmarkets.com/research/12a825/the_nfc_market_201
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