Samsung Pay Adds Key Bank Partners

Samsung Pay has bulked up its bank and financial institution list again — this time with two more major banks.

Now, Samsung Pay has support from 130 banks and credit unions, which means that Samsung Pay covers 75 percent of the U.S. debit and credit card market. The recent announcement from Samsung shows that it will soon support eligible credit and debit cards from TD Bank and Regions Bank. This is on top of the Visa and MasterCard banks and credit unions launched since early March 2016.

Most recently, as a way to incentivize more consumers to use its mobile payments service, Samsung announced it was offering a financial incentive to use Samsung Pay.

Users who have downloaded — but not used — Samsung Pay will be able to earn an incentive for using it: a $30 gift card. The offer is only for those who got halfway there on usage. Those who already use Samsung Pay get nothing, and there are no points offered for downloading it then using it at this point.

Using it, in this case, is not a one-shot deal. The technical requirements of the offer are such that customers must use Samsung Pay three times between April 15 and May 10.

Once those purchases are made, Samsung will send a digital $30 gift card to the establishment of a user’s choice: Best Buy, eBay, GameStop or Regal Entertainment. And in a time where mobile payments are still lagging behind what most of the mobile pay players would like to see, that’s perhaps the best way to get consumers on board.

Giving them an incentive — or use case — to use the service.