Blackhawk Network Buys NimbleCommerce

A prepaid network is looking to get a little more quick and nimble with an eCommerce acquisition.

It was announced this week that prepaid and payments company Blackhawk Network has acquired the digital commerce platform and promotions network NimbleCommerce, which, as explained in a press release, allows merchants and brands to manage their own prepaid offer and gift card programs or resell through a network of retailer- and publisher-branded sites.

“The NimbleCommerce offer network is an exciting compliment to the Blackhawk Network eCommerce portfolio,” Talbott Roche, Blackhawk Network president, said in the release. “NimbleCommerce will add to our existing offerings by providing merchants and retailers with more online distribution capabilities for gift cards and eGifts and will also provide consumers with additional prepaid brands and offers.”

Through the acquisition of NimbleCommerce, Blackhawk adds hundreds of distribution points — media outlets, deal websites and other publishers — to its eCommerce platform, while expanding its global offerings with thousands of merchants, both local and regional.

“We are excited to be a part of Blackhawk,” Prashant Nedungadi, CEO of NimbleCommerce, stated in the press release. “By joining our commerce and promotions platforms and our marketing, Web and mobile solutions with Blackhawk’s, we are confident that our customers and partners will benefit greatly.”

“Retailers place importance on offering discounts and deals to attract new shoppers,” commented David Jones, Blackhawk Network general manager of global digital and eCommerce, in the release. “The NimbleCommerce team has done an excellent job in responding to this market interest with a platform that effectively merges advertisers with publishers. We’re looking forward to leveraging this across both Blackhawk’s and NimbleCommerce’s networks.”