PayPal Reports Usage Surge Post-App Redesign

Based on user feedback, it looks like PayPal’s recent app redesign is paying off.

The payment company announced on Friday (March 18) that, in just a few weeks since it introduced the redesigned PayPal app to 145 global markets, it has seen a 12 percent jump in the number of new users that have downloaded the app compared to the week before the launch.

PayPal confirmed that it saw 15 unique users per second log into its app the week after the redesign was made available and that one-third more Order Ahead transactions have also been made on the app post-launch.

In a statement, Joanna Lambert, PayPal’s VP of global consumer product and engineering, added:

“We also brought you a more personalized send-and-request money experience, and we can see you are taking advantage of the easier access to your contacts, transparency and ease of use. There have been 100 send-and-request money transactions per minute since we launched the new PayPal app.”

Last month, when PayPal announced the P2P-focused revamp coming to its app, the company said the redesign would entail a more streamlined version of an app that allows users to make P2P payments, pay in stores, order food and tap into their account settings in a quicker manner.

As explained to PYMNTS in February by Anuj Nayar, global head of product communications at PayPal, the goal of the redesign was simple: to focus on the PayPal features consumers use most, instead of what features PayPal thinks consumers should be using most.

“To us, this is about innovation at scale. What we’ve done is really redesigned the app from the ground up so that it doesn’t do what we think consumers want it to do. We’ve asked them what they are actually doing on the app and decided to move that stuff up to the front and get rid of all the clutter,” Nayar said at the time.

The latest reports from PayPal about the user reception to its app redesign comes shortly after the company also celebrated some other big milestones. Its online and mobile checkout tool, One Touch, now has 18 million consumers opted-in across the world and has also reached 143 markets globally.

One Touch is designed to make checkout quicker and more secure online and on mobile without the user having to type in their payment credentials. Instead, users are authenticated in the background on their preferred devices.

In a statement announcing the two noteworthy milestones last month, Bill Ready, PayPal SVP and global head of product and engineering, said:

“Today, more than 50 percent of the Internet Retailer 500 in the U.S. and more than a million merchants around the world — from Bed Bath & Beyond to Sur La Table — have One Touch enabled to make it easier for their customers to quickly and securely check out. For eligible merchants, One Touch is automatically enabled and has also been proven to decrease shopping cart abandonment and increase conversion and engagement rates.”