Samsung Electronics announced on Thursday (Aug. 9) the launch of the Samsung Galaxy Watch, a smartwatch aiming to take on Apple and the Apple Watch.
In a press release, the South Korean electronics company said the watch comes equipped with a long-lasting battery, LTE connectivity and advanced wellness features and fitness tracking. The face has a rotating bezel and a variety of style options, including three new watch color finishes in silver, midnight black and rose gold.
“At Samsung, we have a long history of providing consumers with choice, while maintaining innovation within our products, and we are excited to continue the proud heritage of our Galaxy line with our wearables,” said DJ Koh, president and CEO of the IT and mobile communications division of Samsung Electronics. “The new Galaxy Watch was designed for all lifestyles to help meet consumer needs, such as more efficient battery life to stay connected longer, and better wellness tracking to help users maintain their goals – we are delivering them with connected experiences, all at the touch of a wrist.”
The Galaxy Watch comes equipped with a heart rate monitor that provides breathing exercises, advanced sleep tracking and advanced fitness tracking features. According to Samsung, the fitness tracking automatically tracks six of the most popular exercises — walking, running, cycling, elliptical, training, rowing and dynamic workouts — and features 21 new indoor exercises from a selection of 39 activities. The watch is also designed to help users track food and water intake by enabling them to input meals and get personalized alerts from Samsung Health.
The watch will sell for $329.99 for a 42mm version and $349.99 for a 46mm version. It will be available on Amazon, at Best Buy and at Samsung.com starting on Aug. 24, Samsung said in the release. Preorders will kick off on Aug. 10.
Samsung is going after those with active lifestyles with the Galaxy Watch, highlighting the fact that it will provide days of power with a single charge. Equipped with LTE connectivity, the watch can answer calls, respond to text messages, access GPS mapping and stream music, among other things.
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