Executive Summary

Kount delivers an all-in-one fraud and risk management solution for companies that work in credit card-not-present environments looking to simplify their fraud/risk operations while dramatically improving bottom line results. 

For each transaction, Kount’s risk decision processing engine analyzes hundreds of relevant variables and activity across the globe in real time, then delivers a highly predictive risk assessment in less than one second.

Kount provides a single, turnkey fraud solution that is easy-to-implement, cost effective and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands.

For a quick, overall look at what Kount does and why merchants around the world are turning to Kount for a complete fraud management solution, watch the 3-minute video below.

Beat Fraud, Boost Sales^TM
 
How does better fraud detection improve bottom line sales and profitability?

Many companies today are under pressure to reduce fraud and minimize losses such as chargebacks, product loss and the operational cost associated with managing fraud. In order to meet those man- dates, retailers take drastic measures to reduce the amount of fraud they see. Order rejection rates are higher than they need to be. Retailers spend lots of money to drive traffic and convert that traffic to buyers and then reject a sizable number of what would be good orders due to suspicion of fraud. On average in the US, order rejection rates are running around 3%, that average increases to about 8% internationally. If better fraud prevention added 1%, 3% 5% or more in sales, that’s significant to a retailer.

What trends do you see that are hindering merchants ability to increase sales?

Surprisingly, there are a number of ways that retailers handle fraud issues that have a drastically negative affect on sales. We see companies cutback or completely shut down affiliate marketing pro- grams, turn off sales from certain countries or geographies because of suspected high fraud, or determine not to sell certain products such as digital goods, again because they believe the fraud associated with those product is too high. These are real, everyday examples of very crude methods of reducing fraud that ultimately reduce sales or the ability to expand sales.

Affiliate marketing is an effective way to rapidly expand sales; can merchants participate in this sales channel without feeling the pinch of fraud?

Yes. If managed properly, affiliate marketing can add a substantial percentage to a company’s bottom line. One of our largest customers has a very active affiliate marketing program. They have over 1,000,000 affiliates with about 100,000 affiliates participating every month. We helped them optimize their fraud platform so they can determine which orders are good and which are problematic even if it comes from an affiliate. Because of the system they have in place, they can pay affiliates faster and in turn have realized incredible sales growth.

Earlier you mentioned that some merchants turn off sales from entire countries, are there really regions with that much fraud?

There certainly are geographies where fraud is a higher percentage than normal, however, we don’t recommend turning off sales to entire countries or IP addresses because of fraud. Retailers doing business online are, by default, global. A quality fraud detection and management platform will allow merchants to accept good orders from anywhere, for any type of product and reject bad orders. To cut off an entire country for fraud is like using a chainsaw when what really is needed is a scalpel. On a platform like ours, it is very simple to create rules that will help determine the validity of an order from any location.

What about gift cards, mobile ecommerce and other alternative payments, do they present any greater risk to retailers than traditional card-not-present (CNP) transactions?

The bottom line is, retailers want to accept more good orders from anywhere, for any type of product and should accept any type of payment. Consumers will be buying gift cards by the millions this holiday season, more of them are using mobile devices to make purchases and new alternative payments are coming out all the time. A good fraud platform will allow the retailer to manage all these elements and make it easy for them to do business however the consumer would like, without an increase in fraudulent transactions.

General Company Info:

Kount holds several patents that provide the basis for its proprietary technology including patents on device identification (Device Fingerprinting, Multi-layer Device Fingerprinting^R) geo-location and IP proxy detection (Kount Proxy Piercer^R) and online payments security. Kount’s solution is feature rich and technology proven.  Regardless of the industry, Kount responds with accurate information in milliseconds, thereby enhancing the overall consumer experience.

 

Website:

www.Kount.com

 

Corporate Management:

CEO – Brad Wiskirchen more…

COO – Steve Rouse more…

VP – Jack Alton more…

VP Development – Jim Gasaway more…

VP IT – Rich Stuppy more…

Marketing Director – Don Bush more…

 

Headquarters:

917 South Lusk Street

Suite #300

Boise, Idaho 83706

 

Strategic Partners:

Chase Paymentech

LexisNexis

Planet Payment

 

Contact Info:

Any inquiries for more information about Kount, our products and services should be directed to: Marketing@kount.com and we will respond promptly.