Executive Summary

In one sentence, what do you do?

ThreatMetrix stops online fraud and instantly identifies customers by profiling your website visitor's computer instead of the person.

What problem do you solve for and for whom?

We help businesses make smarter, faster risk decisions when someone visits their website to login to an account, create a new account or make an online payment.  Fraud is a top concern for companies that transact business with consumers or businesses on the Internet including E-commerce, financial institutions, social networks, government websites and online payment processors.

What makes you different than anyone else in this space?

Better, faster and affordable:

• More complete and reliable device information from multiple sources delivered in a few seconds to make better risk decisions before accepting a transaction
• A comprehensive view of risk derived from: local data from the computer and its actions, global reputation data from its activity elsewhere on the Internet and your own historical record of activity with the device.
• Affordable for SMBs to enterprise businesses
• Fast SaaS implementation
• Applicable three key areas of fraud risk: new account sign-up, account login and card not present payments (CNP)

What was the feedback received from your last investor or client discussion?

Clients consistently tell us that we enable them to "see" and therefore prevent online fraud they couldn't see before.  They can block or challenge returning "bad" computers which takes their fraud rates down.  Fraudsters stop trying and look elsewhere to commit fraud. Clients can free up fraud analysts time to devote to other tasks, reduce or eliminated penalties, extend their reach to take payments from customers in "risky" geographies, promote trust in their customer base, and reduce chargebacks.

Provide 50 words or less that would get someone like Warren Buffet to listen your pitch.

Online fraud is a massive and growing problem that threatens consumers and businesses on a global scale. Consumers expect businesses to respect their privacy and protect them from online fraud.  ThreatMetrix device identification stops online fraud before it happens making businesses more profitable and going online more enjoyable for consumers.

What is the one word that most of the people you talk to about your product or service use to describe it?

Effective

Why are you "what's next" in payments?

Profiling the device (computer) instead of the person (e.g. their credit history or historical account activity) is the next thing to take more risk out of online payments.

General Company Information

Founder: David Jones

Key members of the executive team

• Reed Taussig, President and CEO
• David Jones, CTO and VP Engineering
• Alisdair Faulkner, VP Products
• Tom Grubb, VP Marketing

Management's prior entrepreneurial experience

Reed Taussig: President and CEO of Vormetric Inc.;  President and CEO of Callidus Software [NASDAQ:CALD], the leading provider of Enterprise Incentive Management application systems - Mr. Taussig led the growth of company to more than $70 million in revenues and over 350 employees; President and CEO of inquiry.com; Senior VP of Operations for Gupta Technologies

David Jones: Founder of SpamMATTERS delivering products used by Federal Government enforcement agencies for tracking Phishing and Spamming operations; VP of Global Research for Surfcontrol, a leading internet content filtering company that has most recently been acquired by WebSENSE.

Alisdair Faulkner: Founder and Business Development Director at NetPriva, a leading network performance software provider that was acquired by Expand Networks; co-founder and VP Product Management at Foursticks.

Tom Grubb: VP Marketing Vormetric, , Director Marketing IT Solutions at Intuit, VP Marketing Embarcadero Technologies; co- founder and VP Marketing at Bluecurve which was acquired by Red Hat.

 Number of employees: 30

Funding Stage (i.e. Angel, Series A, B, C) B

Where can we find you on the Web

• Website URL: http://www.threatmetrix.com
• Blog URL: http://www.threatmetrix.com/blog/
• Twitter URL: http://twitter.com/DeviceID
• Contact email: info@threatmetrix.com