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The Kount Platform
Executive Summary
Kount was designed by merchants for merchants. Kount has developed several proprietary, patented technologies and integrated them into a single, easy-to-use, fraud and risk management platform. Some of these technologies include:
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• Multi-layer Device FingerprintingTM • IP Proxy PiercerTM • Geo-Location |
• Kount Fraud Score • Persona Technology • Manual Review AutoAgent |
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Kount integrates several technologies into one platform for accuracy ease-of-use, and a cost effective solution. For more information on the complete Kount Platform click here. |
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Kount Complete, designed for enterprises with annual revenues exceeding $10,000,000, detects and prevents fraud for merchants, financial institutions, online communities, and other businesses with fraud issues that negatively effect corporate image, financial performance and customer satisfaction. For each transaction, Kount’s proprietary platform analyzes hundreds of relevant variables and activity across the globe in real-time, delivering a highly predictive risk assessment in an average of 300 milliseconds. Companies using the Kount platform have greater visibility into fraudulent activities, allowing them to control risk associated with fraud while maximizing sales and dramatically reducing the need for manual review. |
Kount SMB was developed to give small and medium sized merchants, with annual revenues under $10,000,000, the same protection as larger enterprises delivered through their current payment processor or gateway service provider. Designed specifically for smaller merchants, Kount SMB includes; a streamlined, automated boarding process, simplified integration and a user interface that’s easy, intuitive and efficient so merchants can be up and running in minutes. Kount’s real-time fraud control platform provides the tools necessary to fight all types of fraud for Internet and credit card-not-present businesses with response times that average less than 350 milliseconds.
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WHAT HAPPENS WHEN A TRANSACTION IS SUBMITTED TO KOUNT?
1. Hundreds of risk variables are analyzed along with merchant-supplied data to create a Kount Risk Score. Then, based on established rules, the Risk Decision Rules Engine approves, declines, or forwards the transaction for review. This happens in real-time, 250-350 milliseconds.
2. Based on rules triggered, a transaction may be sent to the Kount Auto Agent or to a live risk review agent. The Kount AutoAgent performs many of the same functions as a risk agent such as querying additional 3rd party resources, merchant-supplied positive/negative lists, etc. With the additional data, and based on rules the merchant has established, Kount AutoAgent approves, declines, or forwards the transaction for manual review. This happens in an average of 1-3 seconds.
3. If manual review is required, all merchant-supplied data, third party information, and Kount Risk Score information is available to the review agent in a single-view. The functionality of Kount’s Agent Web Console enhances the ability to resolve the transactions quickly. With Kount, manual reviews can be reduced to just 1% to 2% of all transactions—while maintaining and even increasing revenue levels.
For an interactive view of how the Kount system works. Click Here.
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