Executive Summary

Why is TSYS Card Shop “What’s Next in Payments?”

TSYS Card Shop is a digital on-demand payment card personalization and manufacturing solution to offer high-quality cards and images. Its new production solution for personalization also includes no minimum volume requirements. As such, with the decreased production costs due to TSYS Card Shop, issuers can now realize the benefits of marketing personalized cards to their cardholders.

Card issuers will either become distinct or extinct

In today’s economic environment, increased consumer choice is a must. The payments industry needs to recognize the rise of the personalization trend, and its increasing adoption across a variety of industries, and be prepared to move in that direction as well. Players in the payments market that don’t distinguish themselves will find that they are in danger of being left behind. 

Today’s digital age has created an atmosphere in which consumers expect choice and one-to-one offerings that satisfy their emotional needs. Marketers are in constant search of micro-targeted marketing tools, but often find themselves falling short in terms of scalability and expense control. TSYS Card Shop addresses these issues by offering cardholders maximum choice while simultaneously minimizing risk to card issuers.

What is the TSYS Card Shop advantage?

In a world where marketing noise has reached a fever pitch, it can be difficult to offer the right products to the right consumers. With TSYS Card Shop, your customers can tell you what they want with the ability to create their own cards. New card design ideas can be sent to market more quickly, because with TSYS’ turnkey solution there is no need to work with multiple vendors. Our one stop-shop for on-demand card manufacturing, from material sourcing to design to manufacturing and shipping, means faster, easier card fulfillment.

 Additional Benefits of TSYS Card Shop:

• Operational Benefits

• No minimum volume requirements
• Reduced speed to market
• No card stock
• Less waste
• Fewer shipping and storage costs for semi-finished goods

• Marketing Benefits

• Grow usage rates
• Increase wallet share
• Move your card to front of wallet
• Better image and card quality than edge-to-edge, with the same high quality as traditional cards

• One-stop-shopping for

• Image capture service
• Image checking service
• Web-based card design
• On-demand design and personalization

How is TSYS Card Shop Delivered?

TSYS Card Shop’s featured products include TSYS Card Customizer, TSYS Card Designer and TSYS Card Creator:

TSYS Card Customizer is the consumer-facing module that enables cardholders to create custom cards. The intuitive and user-friendly web-based application allows your customers to create their own personal payment cards using photos of a loved one, pet, favorite place or memorable event. These activities take place through an online interface that integrates easily with your brand.

TSYS Card Designer enables financial institutions to create and market unlimited card designs quickly and at a low cost. With this collaborative tool, issuers and designers can develop card templates and designs online for the creation of stock cards.

TSYS Card Creator enables short card runs to be produced at a low cost, with even the smallest programs being served efficiently. With TSYS’ turnkey solution, our one-stop shop for on-demand card manufacturing means faster, easier card fulfillment.

Additional Videos

 

Related Content

Exclusive Video Interview: Making Cards Just In Time-TSYS and Serverside Partner

White paper: On-Demand Payment Cards and Personalization

Key Executive Leading Product Launch:

Rick St. John is a Group Executive with TSYS, a global financial services company based in Columbus, Georgia. He has responsibility for the Output Services Division, which provides print and statement services, a card personalization bureau and correspondence / specialty services to TSYS’ global client base. Mr. St. John has 20 years of executive-level experience in directing multi-functional organizations, both domestic and internationally.

Mr. St. John earned a Bachelor’s Degree in Mathematics and Engineering from the United States Military Academy and a Master’s Degree in Industrial Engineering from the University of Arizona.

General Company Information

In a bygone era, general store merchants greeted their customers by name and spent a minute or two in conversation before processing the transaction, which was a simple exchange of merchandise for cash. As customers selected their products, the merchants learned their preferences – both benefiting from the relationship.

Since then, transactions have evolved dramatically. Technology has extended the reach, scale and velocity of every transaction in a global payment chain. In this complex process, it's easy to lose sight of that basic relationship.

At TSYS® (Total System Services, Inc.®), we see the evolution of transactions differently. While the old general store model is quite dated, we believe it's possible to create more value in those relationships than ever before.

We make it possible for millions of people to make paperless payments safely and securely. Recognized as the market leader, we provide electronic payment services to financial institutions and companies around the globe. We work behind the scenes to offer unmatched flexibility, control and service quality to our customers through a broad range of innovative issuing and acquiring payment technologies, including consumer-finance, credit, debit, healthcare, loyalty, prepaid, chip and mobile payments.

TSYS global headquarters is located in Columbus, Georgia, U.S.A. with local offices spread across the Americas, EMEA and Asia–Pacific. TSYS serves more than 300 clients worldwide, including relationships with more than half of the top-20 global banks.

TSYS encompasses the people, technology, history, service, vision and values that respect the integrity of every single relationship behind the billions and billions of transactions we touch every year. Our team members are respected around the world for the spirit of true partnership, investing in every relationship and business decision. We bring passion to the world of payments.

For more information on TSYS' CardShop, click here.

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