Reddit, the digital forum renowned for its diverse user-generated content, is advancing its presence in the advertising sector through a strategic focus on its community dynamics. Its second-quarter results show the company’s digital advertising strategy is enhancing revenue growth and transforming brand engagement practices on social...
As if being two-time defending Super Bowl champions isn’t enough, the Kansas City Chiefs have set a new standard in the NFL’s digital arena as the National Football League has upped its collective social media game. NFL teams are enhancing their digital presence through several...
As influencers experiment with the best platforms to monetize their followings, some find that to reach a luxury audience, Instagram and TikTok do not quite cut it. Caley-Rae Pavillard, an influencer and vice president of business development and partnerships at social monetization company ShopMy, told...
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and...
The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. “Social commerce takes the entire shopping experience, from finding a product, researching it and paying for it, onto a social media platform,” Discover®...
As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail products. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media” was based on a...
Amazon has partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. This offering is designed to make it more convenient for Amazon customers to shop on those social media platforms, an Amazon...
X is reportedly getting closer to introducing a payment service. The social media platform and aspiring “everything app” is working on adding a “Payments” button to the navigation bar, TechCrunch reported Tuesday (Aug. 6), citing a post on X by independent app researcher Nima Owji....
As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to drive sales. In its second quarter 2024 earnings results reported Tuesday (July 30), the company shared that revenue rose 21%...
