Social Commerce

Social Commerce
TikTok Suspends Rewards Program Amid EU Pressure
April 24, 2024

TikTok has suspended a rewards program on TikTok Lite amid a dispute with European Union (EU) regulators. “TikTok always seeks to engage constructively with the EU Commission and other regulators,” the TikTok Policy Europe account said in a Wednesday (April 24) post on X (formerly Twitter). “We are therefore...

Social Commerce
Real-Time Market Value Unlocks New Avenues for Creator Financing
April 23, 2024

Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising ventures.  Yet, for independent creators — whether they are influencers, musicians or content creators —...

Social Commerce
TikTok: Ban Will Hurt 7 Million US Businesses
April 21, 2024

TikTok says a ban on its platform in the U.S. hurts free speech and American businesses. The social media platform made this argument Sunday (April 21), one day after the U.S. House of Representatives passed legislation that would outlaw TikTok in the U.S. if the company’s China-based...

Social Commerce
Social Platforms and PayFacs Now Power the Creator Economy
April 19, 2024

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving business outcomes in the connected economy.  In response to this growing trend, there has been...

Social Commerce
Elon Musk Says X Will Charge Fee to Reduce Bots
April 15, 2024

Elon Musk said Friday (April 12) that charging users a “small fee” to become active on X may be necessary to reduce bots and spam on the social media platform. “Unfortunately, a small fee for new user write access is the only way to curb...

Social Commerce
LinkedIn Adds Independent Creators’ Content to Its Advertising Options
April 12, 2024

LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These new Thought Leader ads present an opportunity for brands to turn creators into brand ambassadors, as is commonly done on...

Social Commerce
Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
April 10, 2024

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid the rise of commerce-integrated media. The entertainment provider recently partnered with Shopsense AI, an artificial intelligence (AI)-powered retail media platform...

Social Commerce
YouTube Enables Creators to Curate Products, Build Virtual Store
April 09, 2024

YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the most loved creators,” Aditya Dhanrajani, director of product management, YouTube Shopping, wrote in a Tuesday (April 9) blog post. One of...

Social Commerce
Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
April 02, 2024

Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and sales. E.l.f. Beauty, for instance, announced Friday (March 29) that its e.l.f. Cosmetics business was the first brand to be showcased...