Omnichannel Grocery
The Omnichannel Grocery Report: Leveraging Digital Purchasing Channels To Boost Conversion, a PYMNTS and ACI Worldwide collaboration, details how the broader shift toward digital commerce has changed the way consumers shop, pay and acquire their groceries as well as how grocers must adjust their digital offerings to meet consumers’ omnichannel preferences. The report is based on a census-balanced panel of 2,066 U.S. consumers.
Key Findings in the Study Include:
- 65 million customers would be willing to switch to a different grocer for easier access to touchless payment options
- 64 percent of consumers buy at least some of their groceries online
- 23 percent of grocery shoppers are ordering groceries online to be delivered at home more than they were before the pandemic began
