LA’s SoFi Stadium, Square Ink 10-Year Deal for Contactless Payments

Square will be the exclusive point-of-sale (POS) payments, software and merchants service provider for the new SoFi Stadium, which is home to the Los Angeles Chargers and Los Angeles Rams, along with Hollywood Park, a 300-acre mixed-use development being built by Rams owner Stanley Kroenke, according to a press release on Thursday (Sept. 9).

Square, SoFi Stadium and Hollywood Park will be working on “seamless commerce” as the entertainment and sports industries evolve alongside customer demands. Square’s products and services “will power commerce and contactless payments across every checkout and purchase point, spanning hundreds of concession stands, bars, roving hawkers and merchandise retail stores,” per the release.

There will be new ways for business owners to view and interpret data and sales insights, including better ways to understand trends and smoother sales if all vendors use Square Register and Square Terminal units. In addition, there are application programming interfaces (APIs) that allow Square to be integrated much more readily in any situation.

“SoFi Stadium is a world-class facility and the largest stadium in the NFL. Maintaining that level of service requires selecting technology partners who can match that scale,” said SoFi Stadium and Hollywood Park Chief Technology Officer Skarpi Hedinsson. “Square is at the forefront of innovation across payment and transactions and shares our passion for incredible customer service. As a cashless venue, our partnership will offer fast, reliable and secure contactless payments for guests that helps to create a safe and streamlined experience at SoFi Stadium.”

Square recently rolled out the Square Register program in Canada, which will enable businesses to access more tools to run and grow their businesses. It will let them manage everything from the same source.

Read more: Square Rolls Out Square Register POS Solution for Canada

Alyssa Henry, executive vice president of Square, said that this represented companies doing away with clunkier payment methods for smoother, more efficient operations.

That development comes as Canadian residents are still recovering from the pandemic and the ensuing lost business. A large majority of residents have been saying on record that they plan to support more local businesses, according to a survey commissioned by Square and cited in the article.