Experience-Oriented Digital-First Banking
Personalization Becomes Competitive Advantage for Digital-First Banks
With 80% of Gen Z consumers now eager to complete complicated banking tasks such as loan applications online, the race to win these digital-only customers is just beginning. In the “
Digital-First Banking Tracker®,” a collaboration with
NCR,
Novo’s Grant Sahag tells PYMNTS how important personalization and automation are in gaining the trust of SMBs and individuals.
Inside the October Tracker
- Small businesses are often forced to make do with limited resources, but tools such as personalization and automation can help level the playing field.
- Bank of America is increasing its spending on digital technology, and Truist Financial Corporation announces a new digital banking app.
- Digital banking is already mainstream and will only grow, but winning consumers’ hearts with the technology is a more human matter.
