By Kevin O’Connor, Wall Street Journal
In the early days of DoubleClick, a prospective employee asked what my ultimate goals were for the newly formed internet advertising company. With the arrogance of a young startup founder, I responded, “To be broken up by the Department of Justice.”
That was 1996, and we were still trying to persuade established companies to buy ads on our newfangled platform, so my answer was obviously a joke. Yet in 2007 Google announced it was acquiring DoubleClick, and now the company I used to lead is a target of Justice’s antitrust investigation…
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