A PYMNTS Company

Italy: Mediaset buys stake in German broadcaster

By  |  May 29, 2019

Italian television group Mediaset announced Wednesday, May 29, it has acquired 9.6% of German broadcaster ProSiebenSat.1 as it seeks European expansion to counter the rise of global streaming giants such as Netflix.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Mediaset, which is owned by the family of former Italian prime minister Silvio Berlusconi, will become the largest shareholder in the German channel, which also has a presence in Austria and Switzerland.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    “The friendly acquisition of a stake in ProSiebenSat.1 is a long-term choice, aimed at creating value with an increasingly international outlook,” Pier Silvio Berlusconi, the son of Italy’s three-time premier, said in a statement.

    “Mediaset is proud to invest in the future of free-to-air European television,” he said, adding that the acquisition confirms the company’s “esteem for the current management” of ProSiebenSat.1.

    Full Content: Reuters

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.