Luxury fashion retailer Farfetch will merge its China sales platform with ecommerce giant JD.com before the end of the year reported the Financial Times.
The merger, first announced last month, comes after the London-based firm bought Toplife, JD.com’s luxury fashion venture.
JD.com, which is one of China’s largest online shopping sites, invested $397m (£306m) in Farfetch in 2017, but had previously run its luxury fashion division separately.
JD.com said the merger will allow Farfetch to make use of the company’s technology and logistics platform and create a gateway for luxury brands into China.
Full Content: Financial Times
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