A PYMNTS Company

Australia: Outdoor advertising deals to gets greenlight

By  |  August 23, 2018

Australia’s outdoor advertising market is set for a dramatic shake-up with mergers between the big four players cleared by the Australian Competition and Consumer Commission (ACCC) on Thursday, August 23.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    French company JCDecaux has been seeking clearance to buy billboard company APN Outdoor, while ASX-listed oOh! media has also asked for permission to buy Adshel.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    Both deals are expected to be cleared when the (ACCC) hands down its decisions on Thursday.

    ACCC Chairman Rod Sims said there were several submissions to the regulator about the tie-up with concerns about anti-competitive outcomes, such as bundling up categories, from rival companies and other advertising businesses.

    “While there will be less competition, it won’t be substantially less in ways that would make it hard for others to get into the market,” Mr Sims said, noting the transactions would still result in two major players in billboards and outdoor furniture.

    Full Content: The Sydney Morning Herald, ACCC

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.