Alejandro Echevarría, president of media giant Mediaset España, issued statements last week seeking to legitimize his company’s dominant position – along with rival Atresmedia – in the country’s audiovisual industry.
“We didn’t sign up for a duopoly one day. It has been given to us by the market, which has decided that it has to buy its advertising and publicity space from two operators because they are more profitable than the others,” said Echevarría.
Atresmedia and Mediaset accounted for 85.5% of the television advertising share (50.3% of total media investment) in the country. Forces opposed to this duopoly have denounced the inaction of competition authorities. The confrontation has intensified recently, with the formation of a television association formed by small operators, as well as new calls to the CNMC to act in order to correct the ‘abusive practices’ of the duopoly.
Full Content: Dir Confidencial
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
Canadian Watchdog Launches In-Depth Study of Airline Industry
Jul 29, 2024 by
CPI
Hewlett Packard Nears EU Approval for $14 Billion Juniper Networks Deal
Jul 29, 2024 by
CPI
Volkswagen and Rivian Joint Venture Cleared by German Competition Authority
Jul 29, 2024 by
CPI
Mauritius Launches Antitrust Probe into Pharmaceutical Sector
Jul 29, 2024 by
CPI
DOJ Pushes for TikTok Sale Amid National Security Concerns
Jul 29, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – International Trade & Antitrust
Jul 26, 2024 by
CPI
What is Wrong with the WTO Discipline on Subsidies?
Jul 26, 2024 by
CPI
The Abiding Tension Between Trade Remedy Law and Antitrust
Jul 26, 2024 by
CPI
Trade and Antitrust: An End to Isolationism
Jul 26, 2024 by
CPI
International Trade Law and Domestic Regulation of Generative Artificial Intelligence: Divergent Approaches?
Jul 26, 2024 by
CPI