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US: FCC could soon limit cable cooperation

By  |  March 7, 2014

The Federal Communications Commission is slated to vote at the end of the month on proposed rules that would limit the collaboration between cable companies in making advertisement agreements, say reports.

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    A vote on the proposal is scheduled for March 31, reports say, as the FCC looks for ways to curb television stations’ practice of striking deals with rivals on ad sales as a way to control more than just one station.

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    The FCC is now looking to declare that a TV station would have ownership in a rival station if it sells 15 percent or more of advertising time to that competitor.

    While the new rules would offer two years for stations to lower the amount of advertising time sold, reports say station owners argue that the agreements help smaller competitors save costs.

    Full Content: USA Today

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