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EU: Omnicom, Publicis earn awaited EU clearance

By  |  December 17, 2013

Advertising conglomerates Omnicom and Publicis have received clearance from the European Commission for their $35 billion merger, according to two unnamed sources.

While unconfirmed, the EU’s merger clearance would follow those of the US, South Korea, Canada, India, Turkey and South Africa, according to reports. The merger of US-based Omnicom and France-based Publicis would lead to the world’s largest advertising firm.

Such a merger would strategically place the new company against online advertisers including Facebook and Google.

Full Content: Reuters

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