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India: Competition Commission gearing up against TV ad cartelization

By  |  September 26, 2012

India’s competition watchdog is readying a television advertising campaign to educate consumers on the perils of cartelization, exhorting them to reject collusion between manufacturers or service providers for profit maximization. A nation intermittently bombarded over the past several decades by messages highlighting the dangers of smoking, the cruelty of crackers or the crime of dowry is about to get a new one, this time on the perils of cartelization. The Competition Commission of India (CCI) has asked the Directorate of Advertising and Visual Publicity, the media arm of the information and broadcasting ministry, to emulate the popular “say no to smoking” and “say no to crackers” television campaigns while fashioning its impending tryst with the airwaves.

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