Keeping the digital economy’s modern-day alchemists, the data brokers, accountable needs a reset in the regulatory landscape which was not developed with such business models in mind. Manipulation, discrimination and exclusion, lack of control and data breaches are just some of the harms that consumers are exposed to when their data is mined and sold in a way that profits businesses despite often leaving consumers worse-off. Australian laws to date have not been adequate to mitigate these harm
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