B2B companies are increasingly transitioning towards eCommerce transactions, according to a B2B report.
The study, “The Emerging Role of B-to-B eCommerce,” stated that 41 percent of B2B marketers are “strong” or “complete” eCommerce adopters. Forty percent are expected to commit to eCommerce by 2014, with only 15 percent avoiding eCommerce all together.
The study also notes that B2B eCommerce transactions in the U.S. already total $559 billion annually, compared to just $220 billion generated from consumer eCommerce transactions.
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