Today in food commerce, Domino’s announces a half-off deal in the face of rising restaurant prices, and Uber Eats announces a new nationwide shipping option. Plus, Dani Simpson, chief marketing officer at Blue Apron, discusses the brand’s new Walmart partnership.
Domino’s, Sonic, Other Brands Launch Deals to Woo Inflation-Concerned Consumers
As restaurants note inflation’s impact on consumer behaviors, with rising prices threatening customer loyalty, some major brands are addressing the challenge by leaning into it, absorbing more of the price increases to advertise low-price deals and promotions. Domino’s Pizza, for its part, announced Monday (June 6) that it is offering 50% off pizzas for digital orders through June 12.
Uber Eats Follows DoorDash’s Lead with Nationwide Shipping
As restaurant aggregators attempt to stand out from competitors, racing to meet all of the consumers’ food needs, some are expanding their focus from the local scale to the national. On Tuesday (June 7), Uber Eats announced the launch of nationwide shipping, a feature by which consumers can send foods from local favorite food and beverage sellers to people anywhere in the United States.
Blue Apron Lowers Barrier Between Meal Kit and Grocery with Marketplace Partnership
In an interview with PYMNTS, Dani Simpson, chief marketing officer at Blue Apron, discussed how the meal kit provider’s partnership with Walmart fits into the brand’s overall distribution strategy, arguing that these sorts of initiatives offer an easier first entry point into the brand for consumers, encouraging further engagement down the line.
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