![](https://www.pymnts.com/wp-content/uploads/2021/08/shutterstock_719314501-e1629448204804.jpg)
Adobe announced on Thursday, August 19, it would buy Frame.io, a cloud-based video collaboration platform, in a US$1.27 billion deal.
Frame.io streamlines the video production process by enabling video editors and key project stakeholders to collaborate using cloud-first workflows.
Adobe said Frame.oi has more than a million users across media and entertainment companies, agencies, and global brands.
“Acquisition brings together Adobe creative cloud’s leading video capabilities with Frame.io’s cloud-first workflow functionality to create end-to-end video collaboration platform,” the company stated.
The deal is expected to close in the fourth quarter. After the deal close, Frame.io co-founder and Chief Executive Emery Wells and co-founder John Traver will join Adobe.
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