Dear Readers,
Co-opetition, as originally articulated by Brandenburger & Nalebuff, is a strategic approach where firms simultaneously compete and collaborate, creating a dynamic interplay that can drive innovation and enhance industry profitability. This concept challenges traditional notions of pure competition and underscores the potential for synergistic partnerships to reshape businesses. But it can also potentially raise antitrust concerns.
In an article revisiting the origins of the co
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