Digital markets are undergoing a major upheaval. Generative Artificial Intelligence (“AI”) is a clear example of disruptive innovation and it is rapidly advancing. Generative AI is able to produce new content in diverse forms (text, images, video, audio) with a wide range of possible usages. It can have a significant transformative impact in all economic sectors, including business models and consumer habits, namely by increasing productivity, achieving large scale results, and driving innov
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