The known limitations of traditional antitrust rules are no reason for a view that “antitrust is just inadequate to deal with the issues raised by large digital platforms, we need regulation.” Smart regulation is a complement with a key role to play but we can and should pursue antitrust cases more creatively without being shackled by lack of precedent, and give substantive content to notions of “exploitative abuse” – not confined just to excess pricing. In articul
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