Disruptors in new economy industries typically enter markets that have yet to be delineated. They are the undertakings pushing the industry to change services, products, technology, customs and uses in a way that redefines what has been done until then. Notwithstanding, throughout history it has been observed that incumbents have attempted to prevent this changing landscape. The objective of this document is to shed light on the current competition policy and regulatory discussion by observing t
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