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France: Autorité proposes reforms to the audiovisual sector

By  |  February 21, 2019

Last June, the Autorité de la concurrence was asked by the Committee on Cultural Affairs and Education of the French National Assembly to give its opinion on the upcoming government bill on audiovisual reform.

After several months of investigation, hearings, and information gathering with stakeholders in the sector, the Autorité de la concurrence issued its opinion on Thursday, February 21, and has made several recommendations aimed at relaxing the current legislative and regulatory framework in order to take into account the sector’s digital revolution and enable the incumbent players to compete effectively with the new video distribution platforms.

Among these, the Autorité principally proposes:

– to relax the obligations relating to broadcasters’ investments in cinematographic and audiovisual works;

– to open up television advertising to prohibited sectors (cinema, publishing, mass retail promotional campaigns);

– to allow targeted advertising based on the model of advertising on the Internet.

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